On-Page SEO factors are used for optimizing the page of your website. Here are the 12 Best On-Page SEO factors you must optimize to rank your website.
|1.||Crawlable Website/ Indexing|
|2.||Heading Tag(H1 Tag) & Title Tag|
|3.||Keyword Research & Optimization|
|5.||Quality plus well-targeted Content|
|10.||Connecting Quality outbound Links|
|11.||CTR (Click Through Rate)|
|12.||Readability And UX|
optimizing these 12 most important factors will improve the user experience. Let us have a detailed look at all the On-Page SEO factors you must know before anything else!
1.Crawlable Website|On-Page SEO Factor 1
What is Crawlability?|What is Indexing?
Crawlability is a basic on-Page SEO factor that is very important to rank your website on SEO. It is one of the Best On-Page SEO Factors basically helping the crawlers read your website easily and let them understand the title and content provided by you. To rank in the Search Engine, a website should run smoothly.
Suggestable plugin – Yoast
What is the crawler?
The search engine consists of a crawler also called a spider, a bot, an index, and an algorithm. The crawler comes around 24/7 on the internet for a similar purpose and often visits your website and follows the links to read the content in an HTML form and saves the page data in its database called index. It visits your website quite often and updates the data to form a new database.
A search engine like Google consists of a crawler, an index, and an algorithm. The crawler follows the links. When Google’s crawler finds your website, it’ll read it and its content is saved in the index.
How to create a Crawlable website?
It is very important to have a crawlable website so that the crawler or the bot of Google can read it and rank it on search results. When you write a post, it will have a URL and when you send this URL to google in various ways, Google will be able to understand the exact content of your website.
Ways could be, by creating a sitemap and by submitting it to Google in search engine console, Google will then understand that this particular URL is for this particular content.
When Google gets the link, it converts the data and understands the core content of the website.
Note:- It’s not necessary that if the web page is getting crawled, it is ultimately indexing. But if it is indexed then surely it is 100% crawled.
What is Indexing?
When we search a keyword in google, it shows plenty of websites. How to know how Google ranks them. Google has its own algorithm through which it decides the ranking. It has its own AI to figure out from the massive database for every searched keyword. So when we search any keyword, it crawls the whole content and uses its algorithm to decide which keyword should be ranked first, second, third, or so on. The place where Google stores all its data is called Indexing.
2. Title Tag|Heading Tag(H1 Tag)| On-Page SEO Factor 2
A Title Tag is a page’s title, which actually does not appear on the page but only in search results.
How to Craft the Perfect SEO Title Tag( a 4-step process)
Using specific keywords in Title Tag on each page to show your website in SERPs, Google boat or Spider must know the main topic of your page. The title provides Information to crawlers about the relevancy of your page.
For example, if you are searching for the keyword, “perfect SEO Title Tag”, You might search for “How to create perfect Title Tag” So when you search for targeted keywords you get the results as above.
- To get best results limit your Title Tag by 55-60 characters so that google does not cut or prevent it from best search results.
- Also Use your Primary Keyword within 30% of your Title Tag.
H1 tag|How to write H1 tag|SEO
H1 Tag is basically the main Heading Tag of a web page. For example, on this page, as you can see the main title of a page is in H1 Tag. When you want to tell the users or crawler that your web page is for this particular content, you give the page a heading. Most of the time H1 tag is used for a Title tag. It is the main title or topic of your web page.
Note: in other words, in one web page, only one H1 tag should be used to make the web page effective. For other headings use H2, H3, H4, H5, and H6 heading tags. For instance, this particular page that you are reading!
How to write H1 Tag to optimize SEO?
In WordPress, when you add a new page,
There will be an “Add Title” option. Where you should use the H1 tag for the Title to define the main content of your web page.
- Always use H1 Tag for the Title.
- H1 Tag can be used only once in a page.
3. Keyword Optimization|On-Page SEO Factor 3
What are keywords?|What is Keyword Research?
Keywords are nothing but what you search in google engine to find information. When you want to search for something online, you use search engines like Google and Yahoo. If you type the words related to your search in the search engine, it is actually called Keywords. Whatever you search in search engines is called Keywords.
For example, if you search, “What is keyword optimization in SEO?” in search engines, these are called keywords for our search.
Types of Keywords|What is Primary and Secondary Keyword?
There are two types of Keywords.
Short Tail Keywords: When you search for something in the search engine using not more than 3 words, it is called Short Tail Keywords. For example, If you search, “On-Page SEO“, this is a Short Tail Keyword as it consists of only 3 words. Usually, Short Tail Keywords have more competition so sometimes it is wise to use Long Tail Keywords to rank quickly in SERPs.
Long Tail Keywords: When you search for something using more than 3 or 4 words, it is considered a Long Tail Keyword. For example, If you search, “ What are On-Page SEO factors to rank website“, this is a Long Tail Keyword as it consists of more than 3 search keywords. As Long Tail Keywords are less likely to search by many, it is easy to rank a web page due to less competition.
7 Best Free Tools For Keyword Research.
|2.||Answer the public|
|4.||InstaKeywords(free 100 searches/month)|
|5.||Keyword Tool Dominator(KTD)(free 2 keywords/day)|
|6.||Keyword In( does not show search volume)|
|7.||Keysearch( does not show search volume)|
Simply by just entering your main topic in these tools, you will get information related to the volume of that keywords.
Keyword optimization in On-Page SEO
keyword optimization is related to find out the keywords that could bring you maximum traffic on your page. Above mentioned free tools can help you to find out the most suitable keywords to use as a title or the core content of your web page. By observing your competitor’s website, you can simply find out the keywords to be used for your own page. Also by using FAQ on your web page you can generate a high amount of traffic to your page.
How to Optimize Keywords?
The basic and most important way to use keywords is to use them in your….
- Headline(heading tag)
People also ask…
Yes, it is very hard to rank your page with the help of just one keyword as the content is very less as well as the page may reduce page authority moreover it will help to increase site structure. Rather prefer multiple keywords to target more topics and to reach more queries.
4.User-Friendly URLs|On-Page SEO factor 4
What are SEO Friendly URLs?
The URLs that are having fewer folders are SEO-friendly URLs. It helps to create backlinks that are helpful to generate traffic on your web page. Learn how to write SEO friendly URLs
How to write SEO friendly URLs
User-friendly URLs play important role in optimizing a web page. It is also considered as one of the necessary On-Page SEO factors
- Use the keywords in URL
- never use any special characters like !,@,#,$, and % in your URL
- Title of the page should be related to URL
- Make sure there are no Automated Numeric Lables
- URL should always be in Lowercase
- Use Hyphens in URL to separate words
- Keep the URL short
- Correct way to write Subdomains
5. Image Optimization|On-Page SEO factor 5
What is Image Optimization?
To rank your images in search engines and to generate traffic on your web page it is very important to optimize images.
How to optimize images for SEO?
- Naming and Describing Images for SEO: By properly naming images through the Atl text, you can optimize describe the image so that Google can understand the image.Also, having an image with a proper name is very important so that your HTML data can describe your image properly.
- Image Caption
- You can use your keyword in the image caption as well as in details related to the image also you can use your keyword to higher the chances to increase ranking.
- Use JPGEs images over PNGs
- Image size should not be more than 100kb.
- Usage of correct image compressing tools or plugins.
7 Best Free Image Compression Tools
|1.||EWWW Image Optimizer|
|2.||ShortPixel Image Optimizer|
|5.||Smush Image Compression and Optimization|
|6.||Compress JPEG & PNG Images by TinyPNG|
|7.||Imagify Image Optimizer|
6.Quality plus Well Targeted Content |On-Page SEO factor 6
What is Quality Content?
Quality Content is Honest, Clear, And serves no hidden agendas- Scottiberinato
The content should be clear to read as readers need the exact answers to their questions and queries. Moreover, it should be honest content that could not make users feel confused about their decisions. It should never have any hidden agendas that can make its users feel being cheated. It should be easy to understand so that readers can easily get ideas about making decisions.
How to write Quality Content?
Fulfill at least 3 parameters out of below five
- Content should be original,
- It should be relevant to the platform and the audience,
- Related to timely in terms of current issues, topics, or events,
- Optimized not just for the platform and audience itself but a call to action, and
- Snackable: Snackable content is straightforward, easily to digest that lends itself to widely consumed and shared on social media.
Important things to Focus on…
|1.||Be Unique And Easy|
|2.||Give them what they want|
|3.||Supervise The Data|
|4.||Get In Your Readers Mind|
|5.||Know Your Competition|
|6.||Engage Your Readers|
|7.||Go to Google|
7.Meta Description optimization|On-Page SEO factor 7
Meta Description is one of the meta tags on your page that provides information about the main content of your page. It helps the crawler read and understand the core of your content so it can list the data in Snippets. It is only displayed in Snippets in the SERPs when the user demands a specific query.
There were times when using the meta description in URLs was considered as one of the ranking factors. But in the current scenario, a well-written and relevant Meta Description has become crucial for appearing in Snippets. A qualitative Meta Description can bring traffic to your page.
Meta Description is the first thing users see when searching for a query along with URL and Title. It is the first impression of your page. Hence, this is highly important to write a well-targeted and quality Meta Description that attracts users to visit the page.
What should be the Length of a Meta Description?
- For desktop- 155-160 characters so that Google does not cut the description. If it is too long, Google will abbriviate it or replace it by ‘…’
- For Mobile- Around 120 characters.
Tips to optimize Mata Description
- Optimize KEYWORDS
- It should be UNIQUE
- It should be SHORT
- It should be a CALL TO ACTION
- It should be a SUMMARY of a page
- It should have SPECIAL CHARACTERS in it to attract readers.
8. Page Speed|On-Page SEO Factor 8
What is Google PageSpeed?
It is a free Google tool to evaluate the loading speed of your website. It provides two-speed scores for-Mobile and a Desktop. It is between 1-100.
The scores define three-view evaluation.
- 0-49: It is considered the loading speed as poor.
- 50-89: It is an average loading speed.
- 90-100: Best loading speed.
It is very important to have your web page loading speed more than 90. otherwise, it may result in a high bounce rate for your web page.
To check your website’s performance, use the Google Page Speed Insights tool for free. Simply just enter ur URL and you will get your results
Use below link to check your website page speed
why is Google PageSpeed important?
In this fast-paced era, it is highly important to have a speedily loading website to generate more traffic and lessen the bounce rate to your site. Sometimes, the website owner might experience no issues in loading their website, but the users do! Hence always check the loading speed of your page by taking a free Google page speed test.
Faster loading sites usually get more conversions, more satisfaction, more CTR, and ultimately more sales. moreover, it is also one of the ranking factors.
In short: faster site = more traffic + more engagement
7 best ways to improve WordPress page speed
1) Optimise your images
2) Enable caching
3) Think mobile-first
4) Enable GZIP compression
5) Minify CSS, HTML & JS fills
6) Update plugins
7) Clean up your database
9.Mobile-Friendly Website|On-Page SEO factor 9
What is a Mobile-Friendly Blog?
A Mobile-Friendly blog that is easy to scroll, load, and easily viewable to users. The Blog should be fully visible when the users open your website on any gadgets specifically the mobile. There should not be an issue when scrolling your website regarding content viewing or loading. In short, this might result in a high bounce rate.
Why a Blog should be Mobile-Friendly?
Nowadays surfing the internet through mobile has become extremely high. People prefer to use mobile phones 70% more than desktop devices. Hence, it is vital to have a Mobile-Friendly website.
How to make a Mobile-Friendly website.
When you are making your web page in WordPress, always use the preview option in settings. Sometimes some of the content or images cannot be viewed properly on mobile; therefore, it is always suggested to use the preview option to make sure it is easily viewable.
Moreover, to decrease the loading speed of your page, optimize images, keywords, and content of your web page.
Note: Take a Mobile-Friendly free test of Google to check whether your website is Mobile-Friendly or not.
10.Connecting Quality outbound Links|On-Page SEO Factor 10
Outbound links are the links that link out to a website with a different domain name. If you provide a link on your page but of a different domain, it is called an outbound link.
11.CTR (Click Through Rate)|On-Page SEO Factor 11
What is the importance of CTR?
- To rank your website.
- To increse trafffic on your website.
Ways to generate organic CTR through On-Page SEO
|1.||Use Question Title Tag|
|2.||Provide Meta Description needed|
|3.||Use review videos|
|4.||Use FAQ Schema|
|5.||Add current year in Title or Description|
12.Readability And UX Signals|On-Page SEO Factor 12
UX Signals are users’ behavioral patterns to determine user’s experience on your website.
Two factors really matter to determine behavioral patterns.
- Bounce Rate
In conclusion, using these 12 Best On-Page SEO factors will improve your user experience. Ultimately this optimization will lead to ranking of your web page.