When you think about SEO, you always have thought about how to write SEO-friendly URLs. Before worrying about how to optimize URLs, you should first know what is URL. This is the ultimate guide to understand how to optimize URLs.
What is URL?
URL-Uniform Resource Locator
URL is an address of your website which contains a Domain Name and a way to the files and information provided in a website called the web address. URL optimization is one of the important factors to rank your website in Google. Without that, it is hard to improve your website rankings.
Note:- Domain name is included in URL not separate or same as URL.
For example; in
www.atozdigitalmarketing.in is a domain name whereas http;//www.atozdigitalmarketing.in/on-pageseo/url is URL.
How to write SEO-friendly URLs l DOs and DON’Ts in Optimizing URL|SEO
Keep the URL short to make it SEO-friendly
While writing a URL for SEO, remember that your URL is short. It should be around 18-20 characters maximum. It will allow readers to understand or read easily.
DON’Ts-https://atozdigitalmarketing.in/learn on page seo with seo master and master seo
Use these URL 5 Best URL shortners websites to make your URL short
- Bitly – the best URL shortener
- TinyURL– for fast short URLs
- URL Shortener by Zapier– for easy n automatic short links
- Shorby for Social Media users
- Rebrandly -for generating branded links
Use Hyphens in URL to Separate words not underscores
Prefer Hyphens to differentiate words rather than underscore(which is totally wrong)
Write URL in lower case only
Your URL should always be in lowercase. URL with uppercase is a big no-no for SEO Optimization.
Correct way to write Subdomains
While optimizing your URL don’t forget to write your subdomains after the main domain.
Use the keywords in URL
It is advisable to use your primary or secondary keywords in the URL as it is also one of the important factors to rank your website.
Never use any special characters like !,@,#,$,%, and & in URL
Never use any special characters mentioned above as it might be hard for the crawler as well as readers to understand.
The title of the page should be related to the URL to make it SEO-friendly
Always make sure that your URL must define the title and the core content of the page. If the URL is not related to the Title, the crawler will not understand the purpose of your page and will not optimize it for search results.
DOs– If the URL is https://atozdigitalmarketing.in/what-is-url-in-seo then the title should be related to the URL as you can see on this page. the URL and Title have similar keywords.
DON’Ts – If the URL is https://atozdigitalmarketing.in/url then the Title should not be related to or should not define the other message on the page.
URL optimization should include all the above topics. To rank on the first page, the URL must be SEO-friendly. because if it is not, it is hard for a crawler to understand the correlation between your URL and the content on the page.