SEO-Search Engine Optimization
Search Engine Optimization has probably become most vital nowadays to rank your website on search engines. But before getting into details, let us first know the history of SEO. Why it came into existence and the necessity of birth of SEO.
In 1991, SEO was born with the born of the first website. Firstly there was only one website but as soon as many websites were created related to different niches.
At that time it became necessary for search engines to categorize the content under different categories. That is why Search Engine Optimization came into existence.
Though Google is the most popular search engine, Yahoo was way before introduced to the market. But the first search engine was BackRub that was begun in 1996 by larry Page and Sergey Brin- Ph.D. students at Stanford University.
In fact, BackRub was the origin of Google Itself!
In the initial period, optimizing search engines was not much hard. The algorithm of the search engines was way simpler in the previous century. It consisted of only a few required factors to rank. But as time passed, it is becoming difficult because plenty of factors need to be optimized to rank your website on search engines.
The most important element is content. Quality content is the fuel of the website. Quality content with relevancy is a key factor for Google to rank a website.
Search Engine Optimization is a process through which one can rank their website at a higher position in algorithmic Search engine results by optimizing various factors.
Types Of SEO
1. On-Page SEO
It is mainly related to content writing and optimization with the help of different On-Page SEO factors.
Mainly it consists of quality and relevant content and how well it is optimized to increase users’ experience.
The content on the page should also be easy to understand and relevant to the topic in the title tag.
It targets how well you connect your website with other content through inbound links. Organic links from authoritative and relevant sites can give your website trustworthiness.
It is related to non-content elements of a website. For example, increasing page speed. It focuses more on how well Spiders or Crawlers can crawl your site and index the content.